AIG Israel offers personal insurance (auto, home, health), commercial insurance (including property, employer’s liability, professional and director’s liability), and life insurance.
Most of the company’s deals in commercial and collective insurance in health are implemented through agents. Due to these marketing methods, the company’s structure is based on a headquarters in Petach Tikva and five other offices.
Despite the global crisis, AIG Israel ended 2008 with a net profit of NIS 33 million. In Q1 2009 the company had net profit of NIS 30.3 compared with NIS 15.1 million in Q1 2008 and a capital surplus of about NIS 140 million. AIG Israel has 800 employees with over half involved in sales and service.
Areas of ActivityAuto Insurance
AIG sells the full range off auto insurance products including: comprehensive insurance with and without theft and with and without accidents, third party insurance, two wheel (third party) insurance. Auto policies extra coverage and accessories are also available including towing, replacement vehicle, windscreen coverage, radio tape/disc insurance and VIP services.
The company mainly markets and sells in this sector directly to customers without agents. This method involves direct contact between the company and customers and potential customers through call centers (sales, customer relations and service) using advanced technologies.
Home Insurance
This is the central personal insurance product and provides customers coverage for damage or loss caused to buildings and/or contents of homes. Home insurance can also include additional services and coverage such as: pipe installation and damage from water; installing electrical appliances; emergency services and doctors calls.
Health Insurance
This product is designed to compensate the policyholder for medical expenses in cases of harm to body or health and provide various medical services through bodies, which the company works with. The company sells a range of personal accident products to individuals and organizations including: personal and family accident coverage; personal accident for over 50s; chronic illness coverage; female cancer policies; overseas travel insurance; and loss of work fitness for groups.
AIG mainly sells its health insurance policies directly to private customers via direct marketing through its call center. The sale of group accident policies is mainly carried out through agencies.
Commercial Insurance
Managed through three segments: liability insurance for directors and professional liability; liability insurance – third party, product and employee liability; property insurance, mechanical and electronic equipment faults and contractors insurance.
AIG Israel sees increasing its market share in all areas of commercial insurance as a strategic target, and to realize this aim the company takes advantage of its expertise and experience over many years and the financial strength of AIU, which is a global leader. The company continually strives to provide the right coverage to customers and develop new products adapted to the policyholder.
AIG also offers small and medium business owners unique policies.
Life Insurance
The company specializes in selling life insurance coverage for those taking mortgages and loans. AIG Israel’s uniqueness in this sector is the provision of products with broad coverage such as: clearing mortgage balances following absolute disability, or discovery of chronic illness; release from mortgage repayments and related insurance following unemployment and 50% payment before death on discovery of terminal illnesses.
The company also offers a range of life insurance products for death and other coverage for disability from accidents, and double the amount for accidental death both personal and group coverage.
Marketing & DistributionAIG Israel markets products through a rangee of distribution channels such as: direct telephone call center; insurance agents; Internet; and cooperation with various bodies in the market such as the Israel Post Office, banks, credit card companies, retail bodies and more.
TargetsStress on keeping customers; increasing sales in each sectorr both directly and through agents; creating a balance between insurance sectors so there is no dependency on a single sector; continually examining new distribution channels; continual awareness of customer’s needs and developing new products accordingly; nurturing excellence in all the company’s units.